Service · 03 / 06 · Paid Media Management

Disciplined paid media,
tied to revenue.

Google Ads, Microsoft Ads, Meta, acquisition campaigns built on statistical rigor and measurable ROAS targets. We treat ad accounts like we treat any other P&L: with daily attention and weekly reckoning.

What we do

Acquisition that compounds.
Not the kind that burns.

Most paid programs are built around what platforms reward, broad-match, PMax-everything, automated bidding without guardrails. That works until it doesn't. Our approach is structurally different: we build accounts that give the algorithm the right inputs, then audit relentlessly.

We've taken accounts from sub-1× ROAS to 4× in 90 days by changing structure and signal, not by raising bids.

→ Capability 01

Search & Shopping

Google Ads and Microsoft Ads, campaign architecture, keyword strategy, negative-keyword discipline, and Shopping feed optimization for eCommerce accounts.

→ Capability 02

Performance Max

PMax campaigns done with rigor, proper asset groups, audience signals, conversion-value optimization, and the diagnostic queries to know whether it's actually working or cannibalizing.

→ Capability 03

Paid social

Meta Ads (Facebook + Instagram), TikTok Ads, LinkedIn Ads, creative testing cadence, audience strategy, conversion-API setup so iOS attribution doesn't kneecap measurement.

→ Capability 04

Bid strategy & budgeting

Target ROAS, target CPA, manual CPC, choosing the right strategy for the account's data volume, then setting the guardrails that keep the algorithm honest.

How we work

Four phases. Build, then compound.

Audit

48-hour diagnostic: account structure, conversion tracking, bid strategy, search-term health, creative fatigue. Six diagnostic queries we run on every new engagement.

Restructure

Rebuild what's broken, campaign architecture, conversion goals, audience setup, conversion-API integration. Often this is where 60% of the lift comes from.

iii

Test

Disciplined creative and audience testing with proper sample sizes. We document what works, kill what doesn't, and don't fall in love with our own ads.

Scale

Once the unit economics work, we scale spend within efficiency targets. Growth without the ROAS collapse that kills most aggressive scaling.

Outcomes

What compounding
looks like.

Typical CPC reduction

30-50%

Achieved through structure and quality-score improvements, before we touch a bid.

ROAS improvement

2-4×

Typical 90-day lift on accounts inheriting a structural rebuild.

Reporting cadence

Wkly

What changed, what we're testing, what we want approved. Not a wall of metrics.

Disciplined paid media,tied to revenue.

Acquisition that compounds.Not the kind that burns.