Working briefs from the Stratalyst team, concrete patterns we're seeing across portfolios, written for marketers who need to act on them this quarter.
Every leadership team is in the AI conversation, and most data infrastructures aren't built to answer it. Here are the five readiness gaps we see most often, what they actually cost in pilot time, and how long each one takes to close.
Google's AI Overviews now dominate 60%+ of commercial queries. We mapped what changed for our clients' organic revenue, and what to do about it.
Channel-level metrics are how platforms grade themselves. Blended is how the CFO grades you. A practical model for shifting the conversation.
PMax is a black box, but not entirely opaque. Six diagnostic queries we run on every account in the first 48 hours of an engagement.
Algorithms don't read the room. They don't notice when a client is anxious about a deadline they didn't tell anyone about. The agencies winning right now are leaning into what AI can't do.
AI-generated avatars are getting indistinguishable from humans. Brands are about to take influence in-house. Here's what changes when they do, and what survives.
ChatGPT, Perplexity, Gemini, Claude, all sending traffic now. Most companies haven't optimized for any of them. The early movers will own a brand-new acquisition channel.
Most teams aren't suffering from a lack of data. They're suffering from too many dashboards. A practical framework, the 50% Rule, for cutting through the noise.