Dashboards, KPIs, and reporting infrastructure built for the actual people who make calls, from the boardroom narrative down to the channel manager's Monday-morning workflow.
Most marketing dashboards either show too much or too little. We design the reporting layer around the actual decisions the team is trying to make , not the metrics that happen to be available.
The result: a single source of truth that the CMO, the channel lead, and the analyst all trust, because they each see the slice that maps to their decisions.
Defining the metrics that matter, the metrics that don't, and the relationships between them. We document definitions so "conversion rate" means the same thing in every meeting.
One-screen reads designed for board-level conversation: how the business is performing, what changed, and what we're doing about it. No scroll-bingo.
Channel-manager-grade dashboards in Looker Studio, Looker, or whatever lives in your stack. Filters that match how teams actually slice, not just demo data.
BigQuery, Snowflake, or what you have. Connect your sources, transform with dbt or SQL views, and document the lineage so future-you doesn't dread it.
What decision is this dashboard for? Who acts on it? How often? Without those answers, every dashboard becomes a museum.
Identify the canonical data sources, eliminate duplicates, document definitions. The single-source-of-truth, made literal.
Visualization in your tooling, Looker Studio, Looker, Tableau, Power BI, Mode. We meet you where you are.
Train the team. Set the cadence. Tie it into the existing meeting rhythm so the report becomes part of how decisions get made.
A 30-minute call. Bring the dashboard you wish worked better, or the meeting where the data conversation always stalls. We'll tell you what we'd change.
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