Chicago · est. 2014·Marketing Analytics Consultancy

No analysis
without strategy.
No strategy
without analysis.

VIR Insights turns marketing data into action plans that move revenue. We work with growth-stage and mid-market teams across digital, retail, and CPG to make every dollar of media measurable , and accountable.

Book a strategy call See the work

Trusted across the stack

Google AdsGA4SalesforceBigQueryMetaAdobe

Paid Search · ROAS3.98× ↑

Attribution ModelData-driven

90-day rev. growth+1,453%

Channels live12 · synced

+1,453% revenue · 90 days3.98× Google Ads ROAS5.05× blended rev/cost12+ platforms instrumented10+ years · marketing analyticsChicago · est. 2014

Services

Six disciplines.
One mandate, revenue.

Every engagement starts with what your business needs to prove. We work backwards from there, choosing the channels, instrumentation, and cadence that get you to a defensible answer in weeks, not quarters.

01 / 06

Marketing Analytics

Channel analysis, campaign performance, and spend attribution across paid, organic, and offline. Connect every dollar to revenue, not vanity metrics.

Data Strategy & Reporting

Dashboards, KPIs, and reporting infrastructure that connect data to decisions, from boardroom narrative to channel manager workflow.

Paid Media Management

Google Ads, Bing, Meta, acquisition strategy executed with disciplined spend, statistical rigor, and measurable ROAS targets.

SEO & AI Search Optimization

Organic strategy, technical SEO, and AI-optimized content for the zero-click era. Position your brand inside answer engines.

Influencer Analytics

Performance tracking and data-driven evaluation of influencer marketing investments. Real lift, not promo codes and posts.

AI-Powered Strategy

Modern marketing intelligence stacks built on AI tools, for analysis, content, and competitive positioning. Compounding leverage.

Selected Work

Outcomes,
not outputs.

We measure ourselves on what changes for our partners, revenue, efficiency, time-to-decision. Three months of work with My Tools For Living rebuilt the entire economics of their paid program.

Case Study · 2025 · 90 days

My Tools For Living · eCommerce / Home goods

Paid mediaAttributionAnalytics

We rebuilt their measurement layer, then their bidding strategy , and watched revenue compound.

Revenue Growth · 90 days

+1,453^%

Cohort-adjusted lift vs the prior 90-day baseline, blended across channels.

Google Ads ROAS

3.98^×

Up from 1.41× before our engagement, a 2.8× absolute improvement in paid efficiency.

Blended Rev / Cost

5.05^×

Including paid, organic, and email, the metric that matters to the P&L, not the platform.

D0 → D90, full cohort window

Read the full case study

How we work

Analysts by training.
Strategists by mandate.

Our approach

Three principles we run every engagement against, and the 12+ platforms we work in daily.

Read the approach

About VIR Insights

A Chicago marketing analytics consultancy, founded in 2014 by Esosa Ogbomo.

Meet the team

iii

Book a strategy call

Thirty minutes on your data and your goals. No deck, no pitch.

Get in touch

Field Notes

What we're seeing
in the data.

Working briefs from the Stratalyst team, concrete patterns we're seeing across portfolios, written for marketers who need to act on them this quarter.

AI StrategyMay · 2026 · 9 min

Is your data AI ready? For most companies, the honest answer is: not yet.

Every leadership team is in the AI conversation, and most data infrastructures aren't built to answer it. The five readiness gaps we see most often, and how long each one takes to close.

Read brief

AI SearchApr · 2026 · 8 min