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Pricing · 4 plans

Pricing built for serious search ops.

Audit any URL, ground recommendations in real Search Console data, track AI citations across the five surfaces that matter, and prove lift on what you change.

Free
For solo operators sizing up the tool.
$0 forever
No card required
  • 7 audits / month (15 your first month)
  • 1 seat
  • Three-pillar scoring (SEO + AIO + GEO)
  • Structured AI rewrites + executive narrative
  • Analysis history + trend charts
  • Keyword Opportunities + Content Brief
GSC connections visible but locked. Upgrade to ground audits in real performance data.
Agency
For teams running multiple properties and reporting outcomes.
$199 / month
Billed monthly
  • 300 audits / month (shared team pool)
  • 5 seats with role-based access
  • 25 Google Search Console connections
  • Everything in Pro
  • Team invites + admin / member roles
  • AI citation tracking across 5 surfaces:
    Perplexity, ChatGPT, Claude, Gemini, Google AI Overviews
  • Visibility Dashboard (cross-source citation view)
  • Auto monthly client PDF (branded)
7-day free trial, no card. AI citation tracking includes a per-property query cap; lift with Studio.
Studio
For agencies and platforms scaling past Agency limits.
Custom
Annual contract
  • Custom audit volume
  • Custom seats
  • Custom GSC + AI surface query caps
  • Everything in Agency
  • White-label + custom domain
  • SSO / SAML
  • API access
  • Dedicated onboarding + Slack channel
  • Priority support, custom SLAs
Annual contract. We scope to your portfolio, then quote.

All plans include unlimited history, trend charts, executive narratives, and AI rewrites.
Prices in USD. Sales tax handled automatically (US sales tax + EU VAT).

Compare

Every feature,
every tier.

Free covers the core scoring engine and rewrites. Pro adds Search Console grounding and outcomes. Agency adds AI citation tracking and team. Studio scales the caps and adds white-label, SSO, and API.

Feature Free Pro Agency Studio
Usage
Audits per month 7 15 first month 75 300 shared pool Custom
Seats 1 1 5 Custom
Google Search Console connections 3 25 Custom
Audit engine
Three-pillar scoring (SEO + AIO + GEO)
Structured AI rewrites
Executive narrative
Analysis history + trend charts
Keyword Opportunities panel
Content Brief (Strategy mode)
Document Upload (PDF, DOCX, MD)
Competitor Comparison
PDF Report Export (branded)
Performance grounding
Search Console data in audit recommendations
Smart Quota Guidance widget
Lift attribution (+30 / +60 / +90 d outcomes)
Decay + cannibalization alerts
Forecast widget (click lift per recommendation)
AI visibility
AI citation tracking Perplexity, ChatGPT, Claude, Gemini, AI Overviews with cap
Visibility Dashboard
Reporting
Auto monthly client PDF
White-label / custom branding
Custom domain
Team + access
Email + password + Sign in with Google
Team invites + role-based access
SSO / SAML
API access
Support
Self-serve docs + email Best-effort 1 business day 1 business day Dedicated channel
FAQ

Questions,
answered.

Pricing locked, no hidden tiers, no usage-based surprise bills. Anything not covered here, reach us at support@virinsights.com.

What counts as an audit?

One audit is one URL scored on all three pillars (SEO, AIO, GEO) with rewrites, narrative, and recommendations. A Document Upload (PDF, DOCX, MD) counts as one audit. A Competitor Comparison counts as two audits (yours plus the competitor). Sync, alerts, lift attribution, AI citation tracking, and the monthly client PDF are free background work and don't count against quota.

Can I try Pro before I commit?

Yes. Pro and Agency both include a 7-day free trial with full feature access. No card required at signup. If you don't subscribe by the end of the trial, your account drops to Free, your history is retained, and your Search Console connections are paused (not deleted).

What happens if I exceed my monthly quota?

Audits pause until your quota resets at the start of the next billing cycle. Upgrades take effect immediately and reset your quota at the new tier. You'll see your remaining quota in the sidebar and get a heads-up email when you hit 80%.

Can I cancel anytime?

Yes. Cancellation immediately stops auto-renewal. Paid features continue until the end of your current billing period, at which point your account drops to Free. No refunds, but no further charges either.

Do you offer an annual discount?

20% off, paid up front. Pro annual is $468/yr ($39/mo, save $120). Agency annual is $1,908/yr ($159/mo, save $480). Switching from monthly to annual mid-cycle prorates the difference.

What's a Google Search Console connection?

One verified GSC property. Once connected, every audit on a URL covered by that property gets grounded in real performance data: 28-day clicks, impressions, CTR, position, top queries, striking-distance opportunities. We also snapshot your audit at run time so we can measure lift at +30, +60, and +90 days. Pro gets 3 properties, Agency gets 25, Studio is custom. Connections live at the team level so all seats share them.

What does AI citation tracking actually do?

For each connected property, we run your top queries through five AI surfaces every day: Perplexity, ChatGPT, Claude, Gemini, and Google AI Overviews. We record which URLs each surface cites. The Visibility Dashboard shows your citation rate per surface, your most-cited pages, and a CTR-gap signal when you rank well organically but an AI Overview is stealing the click. Agency includes a per-property query cap; Studio scales the cap.

What if I'm bigger than Agency?

That's Studio. We scope to your actual portfolio (number of properties, audit volume, AI surfaces per property, white-label needs, SSO, API), then quote on annual contract. Typical Studio customers are agencies running 50+ client properties or platforms embedding our scoring engine into their own product. Contact us to start a conversation.

What happens to my data if I downgrade?

Your Search Console connections are soft-disabled (nightly sync stops) but all historical data is retained, ready to resume the moment you re-upgrade. Your audit history stays accessible read-only. If you delete your account, everything (audits, rewrites, connections, encrypted refresh tokens, metrics, snapshots, citations, team memberships) is purged within 30 days, including backups.

Do you handle sales tax + VAT?

Yes. Stripe Tax is enabled at checkout and on every renewal. US sales tax and EU VAT are computed and remitted automatically based on your billing address. Tax invoices are available in the customer portal.

Start free.
Upgrade when it pays off.

7 audits a month, 15 your first month, no card. Add a Search Console connection the moment you want recommendations grounded in your real performance data.

Start free →