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Pricing · 4 plans

Pricing built for serious search ops.

Audit any URL, ground recommendations in real Search Console data, track AI citations across the four surfaces that matter, crawl whole sites, and walk away with a prioritized action plan.

Free
For solo operators sizing up the tool.
TBD / month
Pricing announced at launch
Join The Free Beta
  • 7 audits / month
  • 1 seat
  • Three-pillar scoring (SEO + AIO + GEO)
  • Structured AI rewrites + executive narrative
  • Analysis history + trend charts
  • Keyword Opportunities + Content Brief
GSC connections visible but locked. Upgrade to ground audits in real performance data.
Agency
For teams running multiple properties and reporting outcomes.
TBD / month
Pricing announced at launch
Join The Free Beta
  • 300 audits / month (shared team pool)
  • 5 seats with role-based access
  • 25 Google Search Console connections
  • Everything in Pro
  • Team invites + admin / member roles
  • AI citation tracking across 4 surfaces:
    ChatGPT, Claude, Perplexity, Google AI Overviews
  • Visibility Dashboard + Overall Visibility Index
  • Site Crawler + Site Health Score
    (Core Web Vitals + accessibility included)
  • Content Intelligence + Question Coverage
  • Opportunity Engine (prioritized growth plan)
  • Full Site Audit PDF (client-ready)
Set up by our team on a call. AI citation tracking includes a per-property query cap; Studio scales it.
Studio
For agencies and platforms scaling past Agency limits.
Custom
Annual contract
Join The Free Beta
  • Custom audit volume
  • Custom seats
  • Custom GSC + AI surface query caps
  • Everything in Agency
  • White-label + custom domain
  • SSO / SAML
  • API access
  • Dedicated onboarding + Slack channel
  • Priority support, custom SLAs
Annual contract. We scope to your portfolio, then quote.

All plans include unlimited history, trend charts, executive narratives, and AI rewrites.
Prices in USD. Sales tax handled automatically (US sales tax + EU VAT).

On the roadmap: lift attribution (+30 / +60 / +90 day outcomes), decay and cannibalization alerts, the forecast widget, Smart Quota Guidance, the nightly AI-citation refresh, a Gemini citation surface, automatic monthly client PDFs, Sign in with Google, and a first-month audit bonus on Free.

Compare

Every feature,
every tier.

Free covers the core scoring engine and rewrites. Pro adds Search Console grounding and outcomes. Agency adds AI citation tracking and team. Studio scales the caps and adds white-label, SSO, and API.

Feature Free Pro Agency Studio
Usage
Audits per month 7 75 300 shared pool Custom
Seats 1 1 5 Custom
Google Search Console connections · 3 25 Custom
Audit engine
Three-pillar scoring (SEO + AIO + GEO)
Structured AI rewrites
Executive narrative
Analysis history + trend charts
Keyword Opportunities panel
Content Brief (Strategy mode)
Document Upload (PDF, DOCX, MD) ·
Competitor Comparison ·
PDF Report Export (branded) ·
Performance grounding
Search Console data in audit recommendations ·
Site intelligence
Site Crawler + Site Health Score up to 300 pages, link graph, security headers, schema · ·
Content Intelligence + Question Coverage · ·
Core Web Vitals + Accessibility scanning · ·
Opportunity Engine (prioritized growth plan) · ·
Full Site Audit PDF (client-ready) · ·
AI visibility
AI citation tracking ChatGPT, Claude, Perplexity, AI Overviews · · with cap
VCS + VVS visibility scoring · ·
Visibility Dashboard + Overall Visibility Index · ·
Reporting
White-label / custom branding · · ·
Custom domain · · ·
Team + access
Email + password
Team invites + role-based access · ·
SSO / SAML · · ·
API access · · ·
Support
Self-serve docs + email Best-effort 1 business day 1 business day Dedicated channel
FAQ

Questions,
answered.

Pricing locked, no hidden tiers, no usage-based surprise bills. Anything not covered here, reach us at info@virinsights.com.

How much does VIR Insights cost?

Pricing is being finalized ahead of launch. We are currently onboarding users through a free beta: contact us to join and you get early access to the full Agency feature set, including AI citation tracking, the Visibility Dashboard and Overall Visibility Index, the Site Crawler, Content Intelligence, the Opportunity Engine, and the Full Site Audit PDF. Final pricing will be published on this page at launch.

What is the Overall Visibility Index?

One weighted score for how findable you are, across AI answers and traditional search. It blends eight categories: AI Visibility (25%), GEO Readiness (20%), Search Optimization (18%), Content Intelligence (12%), Technical Foundation (10%), Authority & Trust (EEAT) (8%), Performance (4%), and Accessibility (3%). Seven categories are measured live today; EEAT lights up when backlink data ships. Every report shows exactly which categories are measured, so the score always reflects real data, not placeholders.

What are VCS and VVS?

Your VIR Citation Score (VCS) measures how often AI answer engines cite you: 35% presence, 25% prominence, 25% share of voice, and 15% surface breadth, across ChatGPT, Claude, Perplexity, and Google AI Overviews for your tracked queries. Your VIR Visibility Score (VVS) blends that AI citation standing with classic search visibility, weighted by how much AI is shifting your queries. Both are computed from live scans of the AI surfaces, not estimates.

What is the Opportunity Engine?

The prioritized action plan at the end of every Site Crawl. One synthesis pass over your crawl's scores and findings produces up to eight opportunities, each with the issue, why it matters, business impact, AI impact, SEO impact, difficulty, effort, priority, and the gains to expect. It answers "what do I fix first" in writing, in the app and in your Full Site Audit PDF.

What counts as an audit?

One audit is one URL scored on all three pillars (SEO, AIO, GEO) with rewrites, narrative, and recommendations. A Document Upload (PDF, DOCX, MD) counts as one audit. A Competitor Comparison counts as two audits (yours plus the competitor). Sync, AI citation tracking, and Site Crawls are separate background work with their own quotas and don't count against the audit quota.

Can I try Pro before I commit?

Yes. On the setup call we provision a trial workspace with full feature access (7 days, no card) so you can audit, crawl, and track before you subscribe. If you don't continue, your account drops to Free, your history is retained, and your Search Console connections are paused (not deleted).

What happens if I exceed my monthly quota?

Audits pause until your quota resets at the start of the next billing cycle. Upgrades take effect immediately and reset your quota at the new tier. You'll see your remaining quota in the sidebar and get a heads-up email when you hit 80%.

Can I cancel anytime?

Yes. Cancellation immediately stops auto-renewal. Paid features continue until the end of your current billing period, at which point your account drops to Free. No refunds, but no further charges either.

Do you offer an annual discount?

Annual billing with a published discount will be available at launch. Free-beta users hear first when pricing is finalized, and beta access carries into launch with no interruption.

What's a Google Search Console connection?

One verified GSC property. Once connected, every audit on a URL covered by that property gets grounded in real performance data: 28-day clicks, impressions, CTR, position, top queries, striking-distance opportunities. We also snapshot your audit at run time so we can measure lift at +30, +60, and +90 days. Pro gets 3 properties, Agency gets 25, Studio is custom. Connections live at the team level so all seats share them.

What does AI citation tracking actually do?

For each connected property, we run your tracked queries through four AI surfaces on demand: ChatGPT, Claude, Perplexity, and Google AI Overviews. We record which URLs each surface cites, then score them into your VIR Citation Score (VCS) and VIR Visibility Score (VVS): presence, prominence, and share of voice against the competitors being cited for the same queries. The Visibility Dashboard shows your citation rate per surface, your most-cited pages, and which competitors out-cite you. Agency includes a per-property query cap; Studio scales it. A scheduled nightly refresh is on the roadmap.

What does the Site Crawler cover?

Site Crawler audits your whole site (up to 300 pages) for technical SEO: titles, meta descriptions, headings, image alt text, canonicals, security headers, schema, and a full link graph that surfaces orphan pages and broken internal and external links. It also runs Core Web Vitals on your highest-traffic pages and automated accessibility checks, judges Content Intelligence and Question Coverage on a sample of key pages, and ends with an Opportunity Engine: a prioritized list of what to fix first, why, and the gains to expect. All of it rolls up into your Overall Visibility Index and a client-ready Full Site Audit PDF. Crawls run on their own quota, separate from audits.

What's on the roadmap?

Lift attribution (+30 / +60 / +90 day outcomes), decay and cannibalization alerts, the forecast widget, Smart Quota Guidance, a scheduled nightly AI-citation refresh, a Gemini citation surface, automatic monthly client PDFs, Sign in with Google, and a first-month audit bonus on Free. Everything listed on this page outside that list is live in the product today.

What if I'm bigger than Agency?

That's Studio. We scope to your actual portfolio (number of properties, audit volume, AI surfaces per property, white-label needs, SSO, API), then quote on annual contract. Typical Studio customers are agencies running 50+ client properties or platforms embedding our scoring engine into their own product. Contact us to start a conversation.

What happens to my data if I downgrade?

Your Search Console connections are soft-disabled (background sync stops) but all historical data is retained, ready to resume the moment you re-upgrade. Your audit history stays accessible read-only. If you delete your account, everything (audits, rewrites, connections, encrypted refresh tokens, metrics, snapshots, citations, team memberships) is purged within 30 days, including backups.

Do you handle sales tax + VAT?

Yes. Stripe Tax is enabled at checkout and on every renewal. US sales tax and EU VAT are computed and remitted automatically based on your billing address. Tax invoices are available in the customer portal.

Is my content used to train AI models?

No. Your pages are sent to our LLM providers (Anthropic and OpenAI) only so the suite can score and analyze them, under their standard business terms, which do not use your inputs to train models. We do not sell or share your data with any other party, and deleting your account purges your data within 30 days, including backups.

See the suite.
Then pick your tier.

A 30-minute walkthrough: we score a URL of your choice live, show your AI-citation standing, and set you up on the plan that fits.

Contact us →